You Owe It To Yourself to Give Your Craft the Focus It Deserves

Reading Time: 2 minutes


Disclaimer: I mostly wrote this article to myself, but felt that it may be helpful to others.

The Scattered-Focus Life

With information and global networking more attainable than ever, there’s no reason why, with a little focused effort, any of us can’t become world-class specialists in our craft. From graphic designers, developers, writers, videographers, and photographers to business managers, financial professionals, and educators, with the proper focus, we can continue to sharpen our craft every day. But many of us choose not to. Why? Because we prefer the easier, scatterbrained life.

Multi-tasking vs. Fragmented Focus

Yes, listening to a podcast while folding the laundry or watching a TV show while riding a stationary bicycle are both within the realm of what we deem “multi-tasking.” This is due to the limited concentration required for the accompanying task. This being said, one task always has focus over another. The folding of the laundry, the riding of the bicycle—these tasks require virtually no mental bandwidth whatsoever. That means that our primary focus is on the plot of the show or the content of the podcast. And that’s perfectly fine, as long as we’re not fooling ourselves into believing that we can split our focus 50/50 between both activities simultaneously. This is a lie—a lie that we frequently tell ourselves when it comes to pursuing our craft.

Forsaking Focus On Your Craft

When we attempt to use this same logic in our working lives, the same rules apply; one takes the lion’s share of our focus. Though we can listen to repetitive music while we write about complex subjects, we can’t simultaneously watch riveting programming while claiming to provide the necessary attention to our valued specialty. 

Why not? Well, firstly, as much as you claim to be the unique person with the capacity for split focus, you simply can’t. But more importantly, because your craft deserves to be the primary focus of your conscious mind. Your concentration deserves your concentration. 

So, if you hope to sharpen your skills and create meaningful work, sign out of Netflix, close the YouTube browser, turn off the podcast episode, and give your craft what it deserves — the captain’s seat of your focus.

Related Piece: 5 Things I Really Like About the Pomodoro Technique